Identify types of bias in UX research

Identify types of bias in UX research

Hi. let’s explore how bias can get in the way. In this video, we’re going to discuss how bias specifically affects design work. We’ll examine six kinds of biases: confirmation bias, false consensus bias, primacy bias, recency bias, implicit bias, and...
Design Thinking Process and Its Phases

Design Thinking Process and Its Phases

Design plays a crucial role in a product’s success. A product that fails to meet its customers’ needs cannot be successful on the market. In order to increase chances of success, more and more companies are focusing on human-centered design—they put the end user at...