CURLY LIFE (2017-2018)
Web service for appointment in any beauty salon, which is determined by geolocation. The software has a multi-flow: for business, for the client and for the master.​​​​​​​
This project was created under a contract with the Russian company VEDA LLC. The customer gave me his own storyboards (Big-Picture) and pre-designed paper-wireframes. The customer did not pay for the research in order to get an excellent Goal Statement. I had to invent the Problem Statement myself (Competitive audit was conducted online). The customer drew Person-map on his own bias. Since the client had a limited budget, he was not able to conduct the research properly and after the joint brainstorm we immediately went to the prototype phase and then to define hypotheses. In 2019, I created high-fidelity wireframes after numerous sprint cycles and reworking hypotheses. My client didn’t have enough money and saved on good research. The designing information architecture of the project was also created by me. Customer spent a lot of money on web engineers, because he did not listen to UX/UI designers and tried to think over the information architecture on his own based on his preconceived bias. During the testing phase, I received data from users that they do not always see the “arrow button” in the “search” for a service. I also suggested to the site owner to simplify the user-flow, because less experienced users got confused during the registration process (general pain-point). But the site owner did not accept my corrections.
P.S. At the moment, the project is dead, since such services are not in demand in Russia, because there is a very small market and no good research has been done. This killed the project. 
What has been done and what has been failed
DEFINE PROBLEM STATEMENTS
DEFINE GOAL STATEMENTS
COMPETITIVE AUDIT / REPORT
LOW-FIDELITY WIREFRAME
A/B TESTING
USER-JOURNEY / PAIN-POINTS
HIGH-FIDELITY WIREFRAME

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